POS systems don’t just process payments, they collect data, lots of data. And, as technology improves so do the data collection and analysis abilities. In addition to payment details and method, POS systems can collect tax information, track stock levels, monitor employee productivity and sales and collate customer details. And, if you combine this data collection with a cloud POS system, it is even easier to collate, compare and monitor trends across your entire business, using results to make strategic decisions and plan for the future. Used properly, data collection and analytics can massively increase your sales and levels of customer service.